A The first step in the process of writing a business analysis report is business understanding, which contains three sub-steps: the first sub-step is to fully understand the intent of the demanding party through communication; the second sub-step is to understand the position of the demanding party after determining the problem; the third sub-step is to design a good analytical report framework and positioning after sufficient business understanding. The behavior in the question is the first sub-step of business understanding, choose A.
正确答案是A: Business understanding。
专业分析:
在编写商业分析报告的过程中,了解业务需求和目标是至关重要的第一步。这个步骤被称为“业务理解”(Business understanding)。在这个阶段,分析师需要与相关部门(如营销部门)沟通,以明确活动或项目的目的、目标、期望的结果以及相关的业务背景。
在题目中,购物中心的数据分析师找到营销部门以了解“女神节”活动的目的,这正是业务理解阶段的典型行为。通过这种沟通,分析师可以更好地理解活动的背景和预期效果,从而为后续的数据收集、分析和报告撰写奠定基础。
因此,数据分析师与营销部门沟通以了解活动目的的行为属于“业务理解”步骤。