Based on the interaction of relative market share and sales growth rate, four product types with different characteristics are formed, resulting in different product prospects:
1 Products with "high" sales growth rate and market share (Star products);
2 Products with "low" sales growth rate and market share (Dog products);
3 Products with high sales growth rate and low market share (Problem products);
4 Products with low sales growth rate and high market share (Cash Cow products).
根据您提供的波士顿矩阵图,"Slimdog" 产品位于矩阵的第二象限(B)。波士顿矩阵的第二象限通常被称为“明星”象限,这意味着该产品在市场增长率和市场份额方面都表现出色。
专业分析如下:
1. **高市场增长率**: "Slimdog" 产品所在的市场正在快速增长,这通常表明有大量的市场机会和潜在的客户需求。
2. **高市场份额**: "Slimdog" 产品在其市场中占据了较大的份额,意味着它在竞争中处于有利地位,能够吸引大量的消费者和销售额。
3. **投资策略**: 对于处于“明星”象限的产品,公司通常会继续进行大量投资,以维持和扩大其市场份额,并通过增长市场来实现高回报。
综上所述,正确答案是B:2。