In the Internet era, all user behaviors leave a footprint, and these footprints are expressed as user behaviors in the front-end and business logic in the back-end. In the daily data operation, on the one hand, it is difficult for the daily operation staff to grasp the key points because of the excessive amount of information shown in the daily reports; on the other hand, it is difficult to form a complete data chain because of the lack of effective integration of information from various departments, and then lack of support points in the key business logic data.

To address the problems of daily data operation, enterprises need to sort out the organizational structure on the one hand, so that the various aspects of data operation processes are effectively organized, on the other hand, they need a set of proven methodological system to guide the daily operation and analysis behavior of enterprises, and this methodology is the data operation methodology proposed this time - This methodology is the proposed data operation methodology - "point, line, surface and body, four-in-one methodology".

What if there are no ideas for data analysis?
Data operation methodology
1、Point

Point refers to the pain point or high point of business, which can be further understood as business development anomaly or advanced development point, key point of future business development and BOSS concern. In terms of data, it is reflected in the peaks and valleys of business development trends and data dispersion points.

Point is the first place we should pay attention to in data operation, it is the starting point and foundation point of the whole data operation analysis, and it is also the most basic element in the four-in-one methodology of "point, line, surface and body", which is the expansion point of the whole data operation process. For example, we usually find that the number of visitors on a certain day is significantly lower than the normal level in the process of website or APP analysis, so what causes this anomaly to appear? This point at this time is the entry point of our data operation.

2、Line

Two points into a line, push themselves and others, the anomalies in the business and our daily operation goals effectively combined, you can form a clear data operation analysis line. In addition, in the process of data operation data accumulation, with the advancement of time, it can also form a "time series curve" of its own, and then in the analysis process to achieve the time value of data. Line analysis is the process of realizing data and data association, the process of looking at trends, and the process of realizing the time value of data and the value of string identification.

On the other hand, line analysis is the basis of dimensional analysis, the beginning of thinking about the problem, and this process has the process of realizing the drill-down and OLAP analysis of data in the database. Understanding the analysis of the line is like analyzing the impact of traffic decline on monthly sales on a particular day, from the point of traffic decline to the point of impact on the target results of the process of correlation analysis.

3, surface

A straight line and a straight line outside the point, constitute the surface. At this point in the analysis of the "straight line" based on the analysis of external factors of influence "point" into account to form a more detailed consideration of the target analysis. The face of the analysis of a line and multi-point consideration, the face is more than points and lines is the influence of radiation and consideration, is the integration of point and line analysis on the basis of the introduction of operational scenarios, and different data operation process scenarios, simply put, a scene represents a face.

To understand the analysis method of facet, we should consider the application scenario and consider all the influencing factors. Because of the "face", there is the role of data, scenario-based

4、Body

Multiple facets become a body. If the face is to consider the various factors that affect the store and the target results, then the body is from a multi-faceted perspective, to be able to view the whole analysis "body" from the "spectator's" point of view, more emphasis on the global view, is the cognition of the entire analysis system, is the point It is a comprehensive integration of points, lines and surfaces, and is a completed data operation system.

The "four-in-one" methodology of point, line, surface and mention is a progressive process, which is the process of analyzing the operation business scenarios from simple to complex, from local to global, and is the thinking method of using data operation.

Translated with www.DeepL.com/Translator (free version)