As the first professional research team in China focusing on the field of data science, CDA Data Science Research Institute organized numerous industry-known experts to condense their teaching and research achievements over the past decade. After closely integrating the actual business data analysis needs and cases of leading enterprises in various industries, they have launched the latest version of the CDA certification exam textbook "Lean Business Data Analysis". This book aims to comprehensively and systematically explain the full process skills of business descriptive analysis, revealing the deep logic of data analysis.

Why do we need to study this book?

In the era of digital economy, "data" has become a new production factor. The inclusion of "data" as a production factor in the "Decision" of the 19th CPC Central Committee's Fourth Plenary Session reflects the increasing importance of data in improving production efficiency as economic activities become more digitized. Through data analysis for scientific and autonomous decision-making, enterprises can tap into significant commercial value and realize business value, making data analysis an indispensable part of enterprise decision-making.

Moreover, CDA Data Science Research Institute, which has been deeply involved in the field of data analysis for many years, has established a complete CDA data analysis capability certification system. It aims to help enterprises achieve macro and micro combined digital transformation and provide qualified talent support for the data-driven development of enterprises.

As a 2023 version of the data analyst certification CDA first-level preparation Chinese textbook, Lean Business Data Analysis comprehensively and systematically describes the full-process skills of business descriptive analysis to create value for enterprise decision-making behavior, covering descriptive data analysis methods, business analysis methods, and data analysis result application methods. And so on. At present, it is efficient and important to use business descriptive analysis methods to solve enterprise business problems. Because business descriptive analysis methods are universal, the entry threshold is not high. In addition to professional data analysts who should be proficient, staff in business positions should also master skills as soon as possible to improve work efficiency. .

Lean Business Data Analysis explains the knowledge and skills of business descriptive data analysis in an all-round way with a clear structure, easy-to-understand language and complete framework. It is a strong proof of personal competitiveness in the workplace and a good assistant for job transfer and salary increase.

Who can read this book?

This book is a collection of enterprise business data analysis methods. The content of the book comes from the refinement and summary of the actual business data analysis skills of TOP-level enterprises in various industries, including but not limited to JD.com, Tencent, IBM, China Mobile, Beijing Telecom, Suning Group, China Merchants Bank, and China Post. Political Group, GrowingIO, etc. It is not only suitable for CDA LEVEL I candidates, but also suitable for practitioners in business and data analysis positions, and more suitable for job seekers and learners who expect to develop in the field of data analysis.

Learn data analysis and identify the red treasure book of data analysis! I hope everyone can learn something and learn something!