Recently, the industry hot lecture of the "Three Complete Education Lecture Hall" organized by the Career Development Department of the Student Union of the School of Insurance of the University of International Business and Economics was successfully held. Zhao Jianyi, the founder of CDA Digital Talent Certification and chairman of the Association and Dr. of Renmin University of China, was invited to give a keynote speech on The Application of Digitalization and Intelligence in the Workplace.

Dr. Zhao Jianyi introduced in detail the specific application of digital capabilities in the industry and the new business model under the background of the digital transformation of enterprises. He explained that enterprises need to adjust their internal business structures to improve operational efficiency, and constantly adapt to market changes and find new business models in the external environment. In addition, the development trend of data analysis and artificial intelligence is also introduced, emphasizing the importance of data analysis to improve business efficiency. Guide students to better adapt to the new changes in the workplace brought about by digitalization and intelligence in the new era.

As the founder of CDA digital talent certification and the chairman of the association, Dr. Zhao Jianyi showed the specific application of digitalization in various industries with practical cases. When it comes to the financial industry, data analysis is used for risk assessment and investment decision-making; the e-commerce industry is used for user behavior analysis and accurate marketing; the Internet industry uses data analysis for user portraits and personalized recommendations. By listing cases of the banking industry analyzing customer transaction data and carrying out customer portraits to achieve accurate marketing, it further explains the underlying logic of the consumer goods industry in formulating product strategies with the help of product sales and profit data. From the perspective of pure data and data empowerment, it also points out the types of digital talents needed by enterprises, and correspondingly puts forward the data capabilities and specific requirements of enterprises for digital talents, and puts forward valuable suggestions for the future development of students in the workplace.

Through these cases, Dr. Zhao Jianyi showed teachers and students the value generated by the use of data analysis in various industries, stimulated teachers and students' strong interest and enthusiasm for digital capabilities, and further understood the relationship between academic majors and CDA certification.

Arrange the interactive session of questions at the end of the lecture. Dr. Zhao Jianyi gave in-depth answers to the questions of students' concern, which made everyone have a deeper understanding of digitalization, a significant trend and important ability of future workplace development.