I'm Chen Hui, an entrepreneur who has been in business for more than ten years. In the first half of my life, "words" are closely tied together. From advertising company copywriting to brand planning, to opening my own planning agency, I have gained a foothold in the industry with a pen and a few "hot plans". At that time, the investment market was hot, and entrepreneurs lined up with BP (business plan) waiting for us to pack. A "story" could leverage tens of millions of financing - until the "cold winter" came.

The collapse of traditional thinking: when "empiricism" encounters the cliff of the times

Since 2020, investment institutions have tightened their money bags and "don't pull out a penny". The era of entrepreneurs relying on BP painting cakes to finance is over. "It's done". Now that the rice bowl of business plan writing is "collapsed", let's switch to brand planning." In this way, I began the business transformation of "changing soup without changing medicine". But who would have expected that the terrible reality is that corporate customers in the cold economic winter in recent years have all cut their budgets - they are struggling on the survival line. Except for "saving their lives", who else can care about "brand building"? So, no matter how much I turn around, my company has entered a "dead end".

Over the past few years, I have also watched not only my peers but also individual entrepreneurs from all walks of life and all kinds of large, medium and small enterprises fall one after another, both like dominoes and avalanches. Is it really an "economic winter" that no one can avoid?

But why are there so many innovative business forms on the rise, and so many innovative enterprises are soaring against the trend?

"It's not just because of the economic cold winter, and it's not that all walks of life can't do it. In fact, it's the new era that relies only on old experience, old crafts and old models... In short, the same group of people have been abandoned?"

With this deep confusion, I and many business owners like me are struggling to "winter" - until 2025 - the sudden arrival of the "first year of AI".

When DEEPSEEK rushed to all of us in a comprehensive and explosive manner with batch after batch of large AI models and the "new quality productivity" represented by them, I no longer wanted to grit my teeth and "stand up", because I realized that it was not my business that should be transformed, but me. The brain!

The key to breaking the cold winter: CDA data analyst and data gold mine

So, when I began to look for a knowledge course that could make me "change my mind with a new mind", as if there was a "god's will" to save me, a course news of "CDA data thinking empowers traditional business owners" attracted me - "from data thinking to AI literacy, from data, AI your mind and management Power, to use data analysis ability and AI new productivity tools to make a big change in your business ideas and practices, and be born in Phoenix Nirvana. Dr. Zhao's words of the CDA Data Science Research Institute instantly hit me and aroused me.

When I pushed open the classroom door of the "CDA Data Thinking Empowerment Traditional Business Owners Training Camp", the scene I saw suddenly convinced me: I'm coming to the right thing! - The classroom was full of "traditional business owners" who were as anxious as me: the owner of the catering chain could not calculate the profit and loss of the store and went bankrupt in a daze, and the factory manager couldn't understand it. The supply chain was worn out and went bankrupt. The e-commerce sellers were fooled by the platform algorithm and worked so hard that they finally found that they had been "Yang Bailao" for the platform... In short, everyone smiled at each other when they talked (bitter laughter). Next, let's see how "CDA" can "save" us "old-fashioned" businessmen.

Listen, Dr. Zhao of the CDA Data Science Research Institute gave us a "good initiation" as soon as he began his lecture:

"The ancients said: those who are trapped by others live, and those who are trapped by themselves die. In fact, it is not the so-called economic cold winter that has defeated countless bosses and enterprises today, but the ignorance of the arrival of new productive forces, new production methods and the new industrial revolution. What's more, it's the backwardness, stubbornness and sad and ridiculous to reject self-revolution and subversive innovation by sticking to old experience, old thinking and old skills!"

Yes, this sentence is a good thing for all the "old-fashioned" people here. Everyone who is eager to get out of the "self-sleepiness" and wants to be reborn is looking forward to the "brain-changing redemption" of "CDA" with extremely eager eyes.

Then, Dr. Zhao gradually opened the door to the new thinking of "data-AI" for us, and took us into the new world of "CDA management idea" of how to break the old thinking and exchange for new thinking and new horizons with "data-AI" thinking, literacy and skills (Note: You can't talk about this anymore Talk about the specific content of the course "CDA Empowers Traditional Business Owners"! Because this is a valuable research result of the CDA Data Science Research Institute, it is limited to teaching to our students, and we must not disclose it).

Therefore, I skipped the above confidential part and said that we had reached the third day of this training. I couldn't help asking for a "self-help plan" for myself. Finally, I seized a free opportunity that Dr. Zhao could not be surrounded by a group of people and let me "exclusively enjoy". It's too late. I grabbed Dr. Zhao and asked eagerly, "I'm a copywriting planning agency, but now AI can generate 100 slogans in less than an hour. So is there no way out for us in the copywriting industry?"

Dr. Zhao smiled gently (I didn't know later that this was the prelude to his "pointing" people) and threw out the answer: "One trick is the road, and one trick is not feasible. You still use the same old method, change the soup without changing the medicine, and it's useless to change ten or a hundred lines; what you need now is to accept new thinking and use data thinking = AI new tools to re-examine your industry and your own competitiveness; when you use the new "brain" and new ability changed after learning CDA data skills and AI new thinking When analyzing and trying to solve the old problems you encounter, you will find that your current understanding and thinking methods are completely different from those in the past, which is the so-called "thinking changes the world". You will know when you try it. After trying it, you will understand that in fact, the answer is for yourself, not for me.

......

That night, according to a set of CDA (computer data analysis) data analysis + AI model methods taught by Dr. Zhao, I fed my ten-year plan data to AI and started the "breaking exploration" with data analysis skills.

I only saw from the built data model:

Popular copywriting commonality: 65% includes accurate data comparison ("conversion rate increase by 37%" is 4.2 times higher than the click rate of "remarkable effect"); death trap: 82% of "self-title" customer churn rate exceeds the industry average; the dark truth of AI: ChatGPT, DEEPSEEK output content The human recognition rate has fallen below 30%.

"It turns out that our old business has long been sentenced to 'death' by data..." When my fingers trembled, I suddenly realized the epiton that Dr. Zhao said for the first time: "Those who are trapped in others live, and those who are trapped in themselves die" - when you stare at the word "copywriting", you have long forgotten that the text is originally "data container"! What I should do is to use CDA data skills + AI to make my own copywriting planning business a "self-revolution" of "copywriting dataization and AIization"!

With epiphany, I finally know how to "create a machine in a crisis" and turn it into a cold winter threat and AI challenge as a great opportunity for innovation and transformation...( How did I break through the situation? Let's leave this mystery until the end of this article to be solved)

Subverted cognition: from "I think" to "data says"

Through CDA empowerment training, Dr. Zhao took us all to do three things:

Rebuild data awareness: learn to look at the logic behind the data, not just look at the surface.

Establish systematic thinking: connect content production, user growth and business realization to form a closed loop.

Deep combination with AI: not to show off skills, but to improve efficiency, empower and create greater value.

When I cleaned my company's customer data for three years with Python, I broke out in a cold sweat: 80% of the profits came from 20% of customers, but we smashed resources on ineffective groups! What's more shocking is that the accuracy rate of predicting the next season's hot products with data analysis is 3 times higher than that of the team's "brainstorming" - CDA (data analysis) will not hit the head, but CDA can help you lose millions less.

The ultimate crisis of business owners: rejecting CDA (data analyst) = enterprise going bankrupt

We are all like isolated island trapped beasts, bumping around, relying on brute force and "experience thinking" to bleed and dying...

❌ Mr. Wang, the catering owner: Still using the "20% discount for regular customers" against the Meituan algorithm, and does not understand that the "repurchase prediction model" can lock in lost customers a week in advance.

❌ Director Zhang of the garment factory: firmly believe that "hot products rely on designer inspiration" and ignore the mathematical beauty of "TikTok hot words + supply chain response speed".

❌ Myself (once): I thought that "words have magic", but in fact "all ideas are prisoners of probability".

The lack of "data thinking" has gradually made us abandoned by the times. Trapped in the past, enterprises began to go downhill, watching our partners fall one by one and finally go bankrupt...

After teaching the above, we all really understood Dr. Zhao's "concluding": "Do you complain about the cold economic winter? Wrong - it's you who turned the enterprise into a data island by yourself.

These words not only put an end to our "traditional thinking" in the past, but also opened the door to our new world and ushered in a new era with "data thinking".

Data Rebirth: CDA Data Analysis Reshapes Business Genes

Later, our group of students from the CDA-empowering "old-fashioned" business owner training camp organized a party. At the meeting, our group of "old-fashioned" collectively transformed. We, who have "data thinking", have a new beginning: Sister Wang, who opens the restaurant, uses data models to optimize the menu and cut off the bottom 30% of sales. For dishes, the profit rose by 15%; Brother Li, who does foreign trade, relies on crawlers to keep an eye on the fluctuation of international raw material prices, saving the freight equivalent to two cargo ships in a year... And I finally saw the truth: the productivity revolution is just around the corner! ChatGPT and DEEPSEEK write copywriting 10 times faster than me. AI design tools surpass the art team, but what is more terrible than the tool is that the thinking is backward! Data analysis is the oxygen of the new era! From pricing strategy to inventory management, etc., without CDA (Certified Data Analyst) data analysis ability, it is like running on the edge of the cliff blindfolded.

CDA data analysis + AI is not a multiple-choice question, but a life-and-death line! The boss who resists CDA data analysis + AI, just like the factory owner who refused to use electricity in 1900 - will be eliminated by the times!!!

This era is rewarding those awakeners who reconstruct business genes with data thinking. When the data flywheel begins to rotate, the cognitive water level of business owners will determine the co-height of the future business map - either building Noah's Ark in the data torrent or being permanently swallowed up by the digital wave. The rules of the survival game have been rewritten: in the face of the computing power of AI, all the empiric walls are overwhelmed.

Valuid advice to all business owners

Looking back on the threshold of 2025, business owners who reject data thinking are like carriage manufacturers during the Industrial Revolution. CDA data analyst certification is not a skill certificate, but a key to open a new world. As the founder of Pinecone said, when AI begins to understand unstructured data, the boundaries of enterprise data assets will be infinitely extended.

If you are also experiencing:

✅ Profits decline but no "foci" can be found

✅ The team works overtime every day, but the efficiency goes back.

✅ Competitors suddenly counterattack in a way that you don't understand.

——This is not an industry problem. It's time to upgrade your thinking pattern. "Data thinking" is the weapon to overcome thorns in the new era.

CDA transforms you from a "sensitive entrepreneur" to a "rational manipulator".

You no longer rely on luck, but rely on data to judge. You can see trends that others can't see and make decisions that others dare not make.

In the era of CDA data analysis + AI (Certified Data Analyst + Artificial Intelligence) productivity rewriting business rules, CDA data analysis + AI thinking is the license to survive. Don't worry about whether to learn it or not. What you should ask is:

Is your enterprise data still sleeping?

How much of your decision is based on speculation?

Can you afford the price of half a beat slower than your peers?

In this era, it is never technically backward people who are eliminated, but cognitively backward players.

After CDA training, I quickly combined the data analysis ability and AI I learned in practice planning. I used data analysis to catch high-frequency words, and combined with AI to quickly form a high-quality plan that caters to the market environment and meets customer needs. I became an innovative planning institution, and the efficiency has improved by 200% compared with before. New thinking and new ideas have attracted a large number of customers for me, and finally I have become a profiter in the era of big data, and the output value of the institution has quadrupled. My cold winter has passed, and midsummer has come. Enjoying the fruits brought to me by CDA+AI.

It is never the industry that freezes to death in the cold winter, but the stubborn boss!!!

I'm waiting for you at the CDA training camp - not to listen to lectures, but to change the brain of the digital age. If you still hold on to the past routine, you will be swallowed up by the wave of the AI era sooner or later. But if you are willing to take a step, learn, embrace, and change, you will find that AI is not the enemy, it is your most powerful weapon; CDA is not the threshold, it is the key to your new world.