Company Introduction

Guangzhou Metro Group Co., Ltd. is a large state-owned enterprise wholly-owned by the Guangzhou Municipal Government and is responsible for the engineering construction, operation management and development and operation of ancillary resources of the Guangzhou urban rail transit system. The company aims to serve the society and benefit the people The state's strategic deployment of building an international metropolis and a national central city has gone all out to " build well, operate well, and operate well " subways, creating good social, economic, and environmental benefits. In recent years, the company has successively won the " National Civilized Unit " , " National May 1 Labor Certificate " , " National Model Labor Relations Harmonious Enterprise " , " National Science and Technology Progress Second Prize " , " National Advanced Internal Audit Group " , " National Factory " Advanced Unit for Open and Democratic Management " , " National Advanced Unit for the Construction of Spiritual Civilization " , " National First-Class Enterprise for Standardization of Work Safety in Transportation Industry " and other titles.

Teacher profile

Mr. Dong, a senior data practitioner, has many years of experience in data projects of parties A and B. Worked for Hay Group, a US-based consulting firm (now known as Guanghui Heyi), through data-driven to help customers improve organizational effectiveness. Later, he transformed from a consultant of Party B to a senior data engineer of Party A. He used to work for Ctrip, Hungry, Ping An Lufax and other well-known Internet companies, mainly engaged in data analysis and mining.

Good at teaching data analysis, data mining and artificial intelligence courses for business applications. It includes in-house training (such as CRM application case training, data thinking training, customer marketing, data operation, etc.), college-specific training programs, and online courses (such as CDA cooperation data analysis courses, artificial intelligence courses, etc.). Teaching model experience.

Familiar with the major big data application areas such as Internet e-commerce O2O , finance and travel, etc. In a number of topics such as data operation, customer relationship management ( CRM ), product recommendation, performance prediction, market public opinion monitoring, etc., more than 30 data projects and product.

Introduction

After many communications with teachers in the early stage, it was determined that this sharing is divided into three parts, namely: how to use data to solve problems, use data to understand your customers, and digital management methods. This study takes the theoretical basis as the principle, with case analysis as the focus, and the theoretical knowledge of case-driven data analysis, from shallow to deep, to broaden your horizons, stimulate everyone's thinking on the work of data analysis, so that every student can Learn from actual combat experience.